Product Toolkit
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RESELLER TOOKLIT

HOW CAN WE HELP YOU? • Custom Card Solutions • Marketing Support • Partnership Options PRODUCTS • Menu • Gift Card Advantages • Benefits of a Customer Loyalty Program WHY VANGUARD? • Eco-friendly Teslin Construction • Attached Label • QR Codes HOW-TO/KNOW-HOW • Placing Your Order • Production Timelines • Art Specifications & Acceptable Files • Digital Printing Specifications • Samples Vanguard ID Systems | 1210 American Blvd. | West Chester, PA 19380 Phone (800) 323.7432 or (610) 719.0700 | fax (610) 719.1800 info@vanguardid.com | www.vanguardid.com

LEADING THE WAY IN CUSTOM CARD SOLUTIONS Vanguard ID Systems 1210 American Blvd. Westchester, PA 19380 www.vanguardid.com te! (610) 719-0700 toll-free (800) 323-7432 info@vanguardid.com 1. CUSTOM CARD SOLUTIONS LEADING THE WAY IN CUSTOM CARD SOLUTIONS

CUSTOM CARD SOLUTIONS WHAT CAN VANGUARD ID SYSTEMS DO FOR YOU? Gift Card and Customer Loyalty Card programs are great ways for merchants to increase their bottom line, retain loyal customers, attract new customers and generate brand awareness. Even the smallest business can now afford and benefit from a card program. BENEFITS TO THE POS PROVIDER: We want to help you sell, not just our custom printed cards, but your software, services and expertise. We believe that our products, coupled with POS software, are a win-win, both for the retailer and the POS system provider. They get a turnkey...

MARKETING SUPPORT WHAT CAN VANGUARD ID SYSTEMS DO FOR YOU? Our aim is to equip you with all the tools you need to market and sell custom printed loyalty card and gift card programs. Whether it's a sample packet, demo cards or a market-specific mailer we are here to support you. WE PROVIDE FOUR TYPES OF MARKETING SUPPORT: SAMPLE PACKETS Each packet contains roughly 15 samples, ranging from single key tags to combination packs to our award-winning applications and mailers. Samples cover a variety of industries and are meant to showcase the quality of our products and serve as an overview of...

PARTNERSHIP OPTIONS Vanguard ID Systems (VIDS) has long maintained strong relationships with POS system integrators. Whether referring or reselling our products VARs have been a driving force behind Vanguard’s success since 1987. We offer three options for working with us in providing winning card solutions to your clients. OPTION 1 - REFERRAL Many VARs prefer not to be involved with customer loyalty/gift cards and simply want a vendor who they trust will provide consistent and reliable service to their client base. We work directly with clients and are committed to providing the same level...

LEADING THE WAY IN CUSTOM CARD SOLUTIONS Vanguard ID Systems 1210 American Blvd. Westchester, PA 19380 www.vanguardid.com te! (610) 719-0700 toll-free (800) 323-7432 info@vanguardid.com 2. GIFT CARD ADVANTAGES 3. BENEFITS OF A CUSTOMER LOYALTY PROGRAM LEADING THE WAY IN CUSTOM CARD SOLUTIONS

Vanguard ID Systems | 1210 American Blvd. | West Chester, PA 19380 Phone (800) 323.7432 or (610) 719.0700 | fax (610) 719.1800 info@vanguardid.com | www.vanguardid.com

GIFT & STORED VALUE CARDS Gift cards and stored value cards have become an extremely lucrative revenue stream for retailers. In 2009 alone, consumers spent more than $23 billion on these cards. Increasing numbers of merchants, in all retail categories, are allocating valuable space to display gift cards inside their stores. INSPIRED IDEAS TO GENERATE MORE SALES OPPORTUNITIES As retailers have come to realize the revenue potential of gift card programs, they've found innovative ways to expand their programs. Fresh uses for gift cards include: in-store promotions, incentive targets for...

CUSTOMER LOYALTY Loyalty programs build your brand every time a customer uses his loyalty card or key tag. The right incentives built around loyalty programs can bring in new customers and encourage existing customers to purchase more products per visit, and shop more often. All of this contributes dramatically to growing same store sales, reinforcing your brand identity and market position - giving you an edge over the competition. CREATE BRAND LOYALTY AND ENSURE CUSTOMER RETENTION Loyalty programs provide valuable insight, which allows the retailer to deliver a unique shopping experience...

LEADING THE WAY IN CUSTOM CARD SOLUTIONS WHY CHOOSE VANGUARD? 1. ECO-FRIENDLY PRODUCT CONSTRUCTION LEADING THE WAY IN CUSTOM CARD SOLUTIONS Vanguard ID Systems 1210 American Blvd. West Chester, PA 19380 www.vanguardid.com te! (610) 719-0700 toll-free (800) 323-7432 info@vanguardid.com 2. ADVANTAGES OF TESLIN® OVER PVC MATERIAL 3. VANGUARD’S DATAGUARD SECURITY SYSTEM

Non-toxic No ozone-depleting constituents 65% by weight inorganic filler (silica - derived from sand) No cellulose-based material content - does not contribute to forest harvesting Currently recycled into general use bulk plastics such as plastic lumber, park benches, and industrial signs (a class 7 material) Safely disposed of in a landfill -will not leach into ground water Incinerates in an atmosphere of excess oxygen to yield only water, CO2, energy, and a clean ash (from silica filler) Fully compliant with 1994 standards of the Coalition of Northeastern Governors’ Model Toxic...

Teslin sheets deliver the features that card makers look for. ® Teslin vs. PVC Card Pull Strength Teslin cards outperform vinyl cards every time. Teslin sheet is unbelievably versatile and durable. Teslin’s unique characteristics make it ideal for card makers because it’s stronger and lasts longer than vinyl. In independent laboratory NCTIS 322 testing, Teslin cards outlasted and outperformed PVC. And, Teslin can’t be pulled apart as easily as vinyl cards. When both Teslin and PVC were tested, the Teslin cards exhibited greater bond strength between the top, clear layer and the printed,...

“INSTANT ISSUE” • We ensure 100% data integrity by issuing a removable, matching bar code label that can be attached directly to enrollment forms and matched to the card and key tag for instant in-store transactions. • Vanguard's cards and key tags allow participants to use their loyalty or membership cards immediately at the time of enrollment, quickly and accurately. • The removable, matching bar code label s simultaneously imaged with the card and/or key tag. BENEFITS: • Participants may use their cards and start earning rewards immediately. • Our instant issue products incorporate our...