Improving Business with Digital Displays How can a digital display increase your business? Self-storage businesses are doubling in square footage faster than the national population is growing. This leaves selfstorage businesses with storage space available. Now is the time to get your message out with a digital display as people still need to move and are being more self-reliant when it comes to moving. See the many different ways you can use a digital display without leaving your office: • Display move-in and other specials • Offer sizes and spaces available • Promote your competitive prices • Advertise available moving trucks • Inform customers about move-in accessories The Facts Consider the following facts when deciding on whether a digital display is right for you: • More than 50,000 storage units nationwide are available for customers to choose from. Make your store stand out among the crowd. • Two out of five customers will make their decision based on viewing outdoor signage. • 50% of sales come from signage, and 85% of sale from signage will come from a five mile radius. Static signs provide local presence but lack the utility of immediate content and signage. (Small Business Association) • Current self-storage businesses spent approximately 33% of their marketing budget on TV, radio, and outdoor advertising, according to the Self Storage Association (SSA). • Only 10% of those TV and radio ads will reach the public outside your business's area, making you pay 100% to get 10% results (SBA). • Why spend money on advertising mediums that distance your customers from the point of sale? 201 Daktronics Drive PO Box 5128 Brookings, SD 57006-5128 tel 888-325-7446 605-692-0200 ext.56219 fax 605-692-0381 www.daktronics.com email [email protected] Copyright © 2009 Daktronics DD1571321 Rev 00 051509