Maximizing Advertising Revenue
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Maximizing Advertising Revenue Airport Advertising campaigns that can utilize and leverage many formats and The ability to dynamically display aesthetically pleasing display mediums throughout the airport, creating a visually advertising content throughout an airport can create interesting program to engage and captivate passengers. tremendous revenue opportunities. By their nature, airports Truly Scalable have long been seen as one of the finest advertising venues for all types of products and services. In general the buying AirIT’s ADS was designed to be at home in large international power demonstrated by the average air traveler is usually airports and small local airports alike. The system has the far more than that of the average person. This single fact ability to literally accommodate and display images and makes airports one of the best ad buying opportunities video on an unlimited number of display devices throughout available, as the return of investment is nearly guaranteed. the largest airports, while still being able to cost-effectively accommodate just a few advertising displays at small For an airport to maximize its advertising revenue potential, it must have the ability to accurately and efficiently display multiple types of advertising content. AirIT has created ADS Likewise, the scheduling component of the system was (Advertising Display Systems) to enable all of the functional created to be extremely user-friendly whether you are control and scheduling that is required for an airport to scheduling content for hundreds of displays or just a few. effectively manage its advertising content. The concept was to create an interface that would be very The Flexible Solution for All Types of Content AirIT’s ADS was designed from the ground up to be the most capable advertising management system available. In Order to have an effective advertising program, an airport needs to accommodate a myriad of different advertising content and display mediums. Whether advertisers choose to use simple static images or full-motion video content spanning multiple displays, AirIT’s ADS is fully capable of accommodating any content. This open ended content flexibility allows airports to give advertisers the freedom they need to create product and service marketing that is distinct and tailored to their needs. Additionally, it allows advertisers to build multi-format simple to learn and use, regardless of the c

quantity. The scheduler allows the user to build content and Maximizing non-airline revenue from sources like advertising in advance. The ability to create schedules far in advance keeps airports contemporary and cost competitive. AirIT’s greatly reduces the workload, allows the user to build the ADS delivers a fully functioning advertising management majority of the display schedule in advance and then just and control system that can help airports effectively derive revisit the schedule as changes or amendments to the maximum revenue from airport advertising. content or display assignments...